7 ways to work with Chloe's Deal Club - money expert Chloe Carmichael

Hey – I’m Chloe Carmichael, the proud founder of Chloe’s Deal Club.

If you’ve landed here hopefully you’d love to team up on a great collaboration and you may be wondering why you should work with Chloe’s Deal Club.

Let me tell you a little more about myself and the Chloe’s Deal Club community, as well as share some of the statistics behind my amazing newsletter and social media, to help you decide if we’re the right fit for a partnership and if you’d like to work with Chloe’s Deal Club.

work with chloe's deal club. Chloe is holding the money influencer of the year trophy

I’m Chloe – a content creator, TV presenter, and award-winning money influencer who absolutely loves finding great deals.

For the past five years I’ve been dedicated to ensuring the Chloe’s Deal Club community get the best value for money, find great deals, bag themselves exclusive special offers just for being part of my community, and pick up lots of freebies too.

Brands just like yours often have sales, discount codes and brilliant deals, and I’m here to spread the word about them to my community. In fact, it’s my own personal mission to help my community save thousands of pounds every single year.

I pride myself on never paying full price for purchases – and I don’t believe that anyone else should either. This forms a large part of the ethos behind my community and I’d love you to learn more about Chloe’s Deal Club.

I help my audience to save on everyday purchases, when buying those products and services that we frequently buy, and encourage them to put their saved money towards more significant life goals, such as saving for a deposit on a first home, building up a nice emergency fund as a safety net, or even treating themselves to a few luxury purchases, a family holiday, or a nice day out.

In a nutshell – if there’s a pound I can help people save on a purchase, I’m going to do just that, as well as teaching my community everything they need to know about finding the very best bargains, special deals, coupon codes, and finding freebies too!

Already convinced we’re a good fit? Drop me an email at partners@chloesdealclub.com.

Table of Contents

Brand Partnerships on Social Media

Social media is my speciality. With a combined following of more than 200,000 across Instagram and TikTok, who are vibrant, engaged, and looking to connect with me, I’ve grown a community that really trusts my recommendations and knows that I bring them the best products and services.

Here is the lowdown on my social media audience:

Instagram:

85% UK following
90% female
25 – 54-year-olds are the average age of my audience
5m+ monthly views
Regular viral videos of 1m+ views
Best video achieved 5.4m views

My background is in social media and digital marketing, and I pride myself on delving deep into the analytical data of my social media insights to make sure that my own content never stands still and is constantly evolving with algorithm and viewer habits, as well as covering seasonal topics.

I’m frequently investing heavily in creating the highest quality, unique social media content by using the latest equipment, top-notch software, as well as working with a viral video coach to keep all my videos looking slick and make sure my audience are engaged from start to finish – after all, watch time is the most important metric.

When you work with Chloe’s Deal Club you can be sure of a polished, impactful and relatable video that my community will respond well to.

If you’d like to see examples or organic and paid campaign performance, please scroll to the ‘Career Highlights’ section towards the bottom of this page.

TikTok:

80% UK following
73% female
18 – 44-year-olds are the average age of my audience
500k+ monthly views
Best video achieved 4.1m views

Newsletter Inclusions

Chloe’s Deal Club provides a weekly newsletter that is packed full of exclusive deals and discount codes, freebies, special offers, deal-stacking opportunities, sales, money-off coupons and much more.

My newsletter is meticulously designed by me to help the members of my lovely community shop smart, deal stack, and learn how to maximise savings while shopping with great brands that we know, trust and love.

Without blowing my own trumpet, the stats really speak for themselves here:

15.5k subscribers and growing!
Average open rate: 70% (as high as 75% at times!)
Click-through rate: 22% (as high as 34% at times!)

When you work with Chloe’s Deal Club on a newsletter inclusion you’re reaching my actively engaged community that trust my recommendations and look forward to opening my newsletter each week.

Your products or services can be highlighted within my newsletter either as a standalone recommendation or as part of a larger social media campaign that is specifically designed to drive click-throughs and conversions.

Upon talking to newsletter industry professionals, I’ve established that my own newsletter open rate and click-through rates are quite frankly, phenomenal. I believe that this is because my audience trusts my recommendations as I’m working with the highest quality brands to advertise the highest quality deals as well as organically sharing items that I use and love on a regular basis.

My audience has stayed engaged, even with the rapid and sustained growth of my newsletter (which is rare in the newsletter world), as my community looks forward to receiving my newsletter every Wednesday evening.

There have been several iterations of the Chloe’s Deal Club newsletter in the years it has been running and the current one is the most successful format to date.

Newsletter inclusions are a great way to get your product or service in front of my engaged community members. I pride myself on only working with the highest quality brands offering great value, exclusive special offers and unique products that I know my audience will love and trust.

Brands I’ve worked with:

Home lifestyle: IKEA, B&Q, Dunelm, Primark, O2, Which UK, OK! Magazine
Finance: Virgin Money, TopCashback, Moneyhub, Virgin Red, Uswitch, everup, Cheddar
Travel: Secret Escapes, Lastminute.com
Beauty: Superdrug, Boots, The Ordinary, ICONIC London, Skin + Me, Naughty, Fussy, SURI, Arran Sense of Scotland, Pampers
Food and drink: Aldi, Yo! Sushi, Subway

I’m a big fan of sharing parts of my life on social media, and recent examples of successful partnerships that I’ve shared include home makeover projects with B&Q, skincare, beauty and healthcare products that I’ve been loving from brands such as The Ordinary, Skin + Me and SURI, plus travel partnerships with Secret Escapes and LastMinute.com.

Whether it’s creating engaging reels, working on bespoke campaign content, hosting newsletter inclusions or collaborating on giveaways you’ll absolutely love to work with Chloe’s Deal Club on creating authentic, engaging and creative content.

TV Presenting

Presenting great segments on TV is one of my absolute passions. I’ve presented multiple deal segments on This Morning where I shared savvy tips, great deals, special offers and bargains with a captive audience.

I’ve recently completed an intensive TV presenter training course with The Presenter Studio, where I had the great privilege of being coached by BAFTA-winning producers to gain further experience and confidence.

Undertaking this amazing training course has helped me to hone my on-screen presence, learn new skills, and equipped me with the ability to handle live and pre-recorded TV presenting segments with ease.

I love to bring my energy and expertise as a money expert to TV shows and can help to present your products or services confidently while keeping an audience fully engaged with my chatty nature.

Radio Expert Guest Appearance

Some of the most fun and engaging conversations happen over the radio airwaves. I’ve been fortunate to be able to share tips, tricks, insights, savings, deal-stacking how-to’s and much more – on a variety of topics on Capital Scotland and Heart Scotland.

I’m comfortable discussing the cost-of-living crisis, offering the best money-saving hacks, seasonal deals or just giving advice on how to stretch household budgets further than ever before. I love to adapt to different formats and audiences, so if you’re looking for a relatable voice that connects with listeners, and can confidently lead conversations even on difficult topics, I’m your money expert!

Public Speaking Events

Are you looking for a speaker that can captivate a crowd and keep them engaged? I’m an assured and positive money expert that is happy to deliver intimate workshops to a smaller audience or lead the conversation at a thriving conference.

I’ve got a natural ability to engage audiences on a variety of money topics, and love to break down more taboo finance topics while providing actionable steps that aim to leave your attendees feeling inspired, motivated, empowered and ready to tackle their financial future.

Corporate Workshops

If you’ve put together a fantastic corporate team already and would love to help them truly shine – I can help with putting together an amazing corporate workshop.

I love to focus on actionable strategies to help your company achieve their goals. I love to teach employees how to save money effectively, navigate the complex world of social media, or even learn how to create more engaging content online.

I can help you host a Corporate Workshop that is interactive, insightful and absolutely jam-packed with bags of value. You can work with Chloe’s Deal Club to create a personalised workshop unique to your team.

Career Highlights:

I pride myself on providing great value to brand partnerships and it’s thanks to the fantastic results I achieve that almost all of the brands I work with are on an ongoing collaboration basis, and I hope we can do the same when we work together.

The results of my past brand campaigns really speak for themselves, and you can see some of my most successful social media content here:

Branded collaborations:

Yo! Sushi collaboration – 1.5m views
Subway £4 lunch challenge – 625k views
IKEA Free Breakfast deal – 1m views
Rakuten app campaign – 7m views
Christmas shopping with Primark – 549K views

Organic deals content:

Co-Op £5 meal deal – 1.8m views
ASOS sample sale – 1m views
Free meal at Dishoom – 1.5m views
Deal stacking saves me £1000s – 900k views

Lifestyle content:

£700 advent calendar unboxing – 900k views
Half price business class flights – 1.4m views
Recycle your beauty empties – 5.4m views

Here are some of my personal favourite long-term brand partnerships:

Superdrug Cost-of-Living Ambassador (Summer 2023) – helping promote affordable living solutions and the best special offers to thousands of Superdrug customers.
Virgin Money’s Savetember Campaign (2023) – helping customers to grab a deal while building up their savings pot in a month-long campaign with Virgin Money.
Finance Expert for Dreamland (2024-2025) – helping promote Dreamland’s heated blanket products as a great way to save money on energy bills.

Whether you work with Chloe’s Deal Club on a short term or longer term brand partnership you can be confident of receiving impressive results, as I’ve got a proven track record of many previous successful campaigns and can provide more analytical data on request.

I won Money Influencer of the Year at the British Bank Awards 2024. The winner of this award was decided by audience votes which made me feel immense pride – especially as I was up against a host of other amazing money influencers with vast audiences.

Receiving recognition, in the form of a public award, is a real testament to the positive impact that my own hard work building my community has had in recent years. Reading the stories and gratitude from my own community members has inspired me to work harder than ever to bring together the very best financial resources and help the members of my community to make the most of their money.

Another career highlight for me was when I had the great honour of being invited to 10 Downing Street, the residence of our Prime Minister, where I joined a handful of prominent finance content creators and influencers to discuss upcoming national policies around anti-fraud measures. This was the first ever influencer campaign hosted by 10 Downing Street and I was honoured to be hand-picked to take part.

Why Work with Chloe’s Deal Club?

Here’s the main reason: I genuinely care about my brand collaborations priding myself on working with the highest quality brands, whether that is for a newsletter mention or an ongoing social media partnership.

I’m happy to decline partnerships that aren’t the right fit for me, my values or my community, as I know that my audience trust me to bring them the very best deals, special offers, products and services.

When you choose to work with Chloe’s Deal Club I will champion your brand, putting great detail into every single social media post or newsletter mention, to ensure that we can achieve results that make an impact and that content is aligned with my usual style.

I’m knowledgeable, creative, and results-driven while also being down-to-earth, friendly and delivering content that is relatable and achieves viral results.

I love to equip my audience with the knowledge and tools needed to make well informed purchasing decisions and enable them to stretch their money as far as possible, make substantial savings and get to enjoy the finer things in life too. There are many ways to enjoy the finer things in life without breaking the bank and I love to share new saving apps, hacks, products and tips with the Chloe’s Deal Club community.

Personally I believe that everyone deserves to enjoy the finer things in life without breaking the bank. Whether this is saving for a big life event, such as a wedding, or simply wanting to treat ourselves without paying over the odds, I aim to bring my community the best special offers and deals. Let’s start collaborating on sharing amazing products and services.

When you work with Chloe’s Deal Club I’m confident that you’ll receive high quality content, with proven results, as well as the opportunity to reach an engaged and focused community that love to try new products, pick up a special offer or even enter a fun competition.

If you’re ready to chat more then drop me an email at partners@chloesdealclub.com.

I’d love to get the ball rolling for you to work with Chloe’s Deal Club on creating my next viral collaboration and will be happy to put you in touch with my agent.

At present I’m working with two agents – one for TV presenting opportunities and another for social media collaborations to ensure I can deliver the best content for your requirements and maximise the reach of my brand campaigns.